Posts Tagged ‘Instagram’

Letter From New York 08 14 15 The Way It Was Is The Way It Is…

August 14, 2015

A couple of generations ago, when I was a young man out of Minnesota, freshly burped up on the sunny shores of a foreign country called southern California, I found myself working at KMPC Radio in Los Angeles, then a powerhouse, now long gone, gobbled up by the Disney Empire.

I was Assistant Director of Advertising and Promotions and was well liked by the sales department, having done them a couple of good turns along the way.

One of the sales people, Al Gottfried, invited me out to his house one holiday season. His brother-in-law was a big muckety muck in television movies at the time. Over crudité he and I talked about how he got started in television movies.

He told me that when he was younger and had ideas for television movies, he thought he could go pitch the networks directly. Nope, not the case, he quickly learned. Because he had never done it, he therefore couldn’t do it. It was a Catch-22. He learned his ideas weren’t bad but he just couldn’t get access.

His solution was to marry himself to an established production company for TV movies. Eventually, people got to know him, trust him and he could launch his own company.

A few years later, I was lucky enough to open the West Coast office for A&E and I entered the world of cable, which I had wanted to find my way into for three years. I learned a lot during the six years I ran advertising sales for A&E on the West Coast, followed by a stint with Discovery.

Cable was the new technology. We were gnats to the broadcast networks, annoying but not to be taken seriously, even if their parent companies were big investors in cable networks. No one worried about us.

But it became a world in which creators found new canvases; producers shut out from the broadcast networks found homes in the world of cable. Movie channels like HBO and Showtime had time between movies that needed filling. There was a busy business in programming those empty spaces. Odd programming that would never have had a chance in “television” found homes on cable – and audiences.

An example of this is “Mystery Science Theater 3000”, a delirious hoot of a program that began on a local station in Minneapolis, moved to The Comedy Channel, which morphed into Comedy Central, ending its run on SciFi, now called SyFy.

Branded entertainment is the catchword of the day, when it’s not being called “native advertising.” Cable was doing that in the 1980’s and ‘90’s. Bob Bolte of Clorox’s Media Department had a program running on USA for years that was the harbinger of things to come. A&E was doing “promercials.”

When I said that cable would one day have as much viewing as the broadcast networks, I was laughed out of the room. Then the day happened, sooner than I thought. Cable grew up.

It began to need ratings to feed the financial expectations of their owners. Cable is part of the “television” business now, no longer derogatorily called “cable.”

It has major businesses to protect. Cable needs big hits. No more “Mystery Science Theater 3000.” Cable needs hits as much as broadcast networks. And in needing those hits, cable has followed the lead of its broadcast brothers. If you haven’t already done it, you can’t do it. So producers wanting to break into cable now have to partner with established producers until they make their own name. The lively, sometimes crazy kids, who produced for cable in the early days, became grown-ups but there are still wild, crazy kids who want to create content.

They turned to YouTube and Vimeo, Instagram and Vine. Suddenly you had Michelle Phan and PewDiePie, who have millions of viewers and helped spawn MCN’s [Multi Channel Networks]. Digital is the new cable and as companies who owned broadcast networks invested in the upstart cable networks, the established cable networks are investing in the upstart digital companies. A&E has put $250,000,000 into Vice, the upstart digital news service, and is giving them H2 to program.

The way it was is the way it is. We just have different upstarts this go round; as there will be other upstarts in the next go round.

Letter From New York 05 13 15 In search of laughs but not snark…

May 13, 2015

As the workday draws to a close in New York, I am preparing to go to see “The 39 Steps” Off Broadway. A few weeks ago I made a pledge to myself that I would work to do one cultural thing a week for myself. Two weeks ago I went to “It’s Only A Play” on Broadway with Matthew Broderick and Nathan Lane and Stockard Channing. The following week I went to a screen of the new film version of “Far From The Madding Crowd,” the rom com version according to some reviewers. And I went to the new Whitney Museum.

Tonight, it’s “The 39 Steps” a lighthearted take on Alfred Hitchcock’s movie of the same name. Earlier today I was seeking out what I might do next week. Maybe a morning at another museum?

What has been dominating headlines and my email today has been the tragic Amtrak crash last night just outside of Philadelphia, killing seven at the last account and injuring many dozens. I could almost visualize the spot where the train left the track. I don’t know how many times I have traveled that route, coming and going between New York and D.C.

My nephew, Kevin Malone, phoned me last night to see if I was all right when I didn’t respond to two texts. I was already in the soft arms of Morpheus when they came in and didn’t hear the alert sound. Several other friends checked in on me today, all knowing that the route is one of my regular trips.

It now appears the train was traveling at near 100 MPH when the curve is supposed to be taken at 50 MPH.

There are about 100 of us who are regular commuters on the Empire Line, which runs from New York to Albany. We have a Google groups mailing list and it has been very active today. It feels as if distant members of our “family” have been involved.

In what may have been inappropriate or at least awkward timing, a Committee in the House voted today to cut funding for Amtrak.

As a regular consumer of Amtrak, I am a big supporter and can’t believe that we are allowing our rail infrastructure to slip the way it is. But then I am boggled at the way we are letting all our infrastructure crumble. I think about it every time I cross a bridge; thousands of them are not up to snuff.

The peevish and pudgy North Korean dictator has apparently executed the number two man in the army for falling asleep at one of his meetings. He had him shot with an anti-aircraft gun, certainly a way of making sure the job was done thoroughly. Probably he didn’t sleep through that.

A number of North Korean officials have simply disappeared and he is said to have had his aunt poisoned after ordering his uncle, her husband, killed.

Still awake is George Lucas, who is celebrating his 71st birthday. Happy, Happy to the man who gave us “Star Wars.”

In what is probably no surprise to anyone who follows the tech world, Facebook and Instagram are the two top social apps for mobile users. Facebook owns Instagram. The Zuckerberg juggernaut plows forward.

The Verizon purchase of AOL is continuing to be parsed in the press, with bits of snark attached to many such as: this will be the second time AOL has been involved in the world’s worst merger.

On the campaign trail, the big story today is that Jeb Bush fumbled a question about the Iraq war and that has created a discomfort among his supporters and an opening for his rivals.

In Iraq, the defense ministry is claiming that Abu Alaa Al-Fari, second in command of IS, has been killed in an air raid on a mosque. The U.S. cannot confirm the death but does confirm the mosque was bombed.

Fourteen months ago, MH370 disappeared into the ocean and has not been found. Searchers did find an unidentified shipwreck. It shows the equipment is working well though still not find the missing plane.

In the South China Sea, the Chinese are building some islands. Their position is that the extension of the islands increases the area of their international waters. The U.S. doesn’t agree. Nor do Japan and the Philippines.   A U.S. warship sailed through those waters and the Chinese are upset, sounding warnings about playing nice in very strong words.

I am off to catch my play, with hopes of a bit of food before the curtain rises, looking forward to an evening of laughs not snark.